Would you like to enhance your brand power and innovation capability by introducing design management?
In 2018, the Ministry of Economy, Trade and Industry and the Japan Patent Office made the "Design Management Declaration" to enhance companies' brand power and innovation capabilities, and the number of companies engaging in this effort is increasing. However, while the general concept is understood, many companies seem to lack specific guidance on how to operate as design professionals, with few resources available on the topic.
This seminar will clearly explain design management and design thinking, while also lecturing on the roles and approaches of design professionals, linking them to corporate culture reform and new business initiatives!
Furthermore, in design thinking, we will explain the five steps, and during the key step one, "Empathy," we will deepen our thinking about "insights" through practical exercises.
Additionally, regarding innovation, there seems to be a common question of "why innovation is hard to achieve." By understanding the original thinking and actions behind "innovation," we will lecture on shifting from "creating innovation" to "exploring through innovation."
Past participants have commented that the seminar is easy to understand. They noted that they had previously attended a seminar on design thinking by a well-known company but found it vague, whereas this time it resonated with them.